Lauren Lucy Thompson

Lauren | Freelance Copywriter and Editor based in the West Midlands

Locaria •

3 Steps to Seize Ecommerce Potential in the Middle East

Ecommerce businesses with their eyes on international expansion will already be well aware of the vast potential on offer in the Middle East.

This is a region where the ecommerce market is set to reach a value of $28.5 billion (£22.6 billion) by 2022, up from $8.3 billion this year, according to research by management consultancy Bain & Company focusing on the Middle East and North Africa (MENA).

The report notes that consumers in this region are “digitally savvy, with the majority of their purchasing journey spent online, regardless of where they buy”.

With so much potential for growth and profitability in this part of the world over the coming years, as an ecommerce business you need clear strategies for connecting with your customers and differentiating yourself in an increasingly competitive marketplace.
Locaria •

Tanabata: A Golden Opportunity to Connect with Japanese Culture

If your business is always looking for ways to celebrate different cultures from around the world and engage with international consumers, the month of July provides an excellent opportunity to do so with Tanabata, also known as the Star Festival.

This traditional Japanese event takes place on July 7th every year, with various festivities continuing into August.

It is celebrated in countries all over the world and typically generates a lot of interest and discussion on social media.
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How Influencer Marketing Has Redefined the Beauty Industry

Far beyond being an emerging trend, influencer marketing is now a fundamental part of the beauty industry. Businesses in this sector were among the first to realise the power of online influencers and make this form of marketing central to their customer engagement and brand-building efforts.

A truly effective influencer marketing campaign can help established beauty brands strengthen their relationships with consumers and empower smaller, emerging business to grow.
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What Cannes Teaches Us About Global Marketing

What do you get when you combine exclusivity, celebrity, and cinema? The Cannes Film Festival is one of, if not the biggest celebration of cinema in the world. It attracts over 45,000 participants year on year, and the city comes alive with everyone from Hollywood royalty, B-listers, press and influencers, to humble film enthusiasts. The city’s population jumps from 73,000 to over 180,000 during the festival, with footfall and tourism booming, and the atmosphere aglow with the glamorous sheen of celebrity opulence.

But how does the festival make its money, and more importantly, how can brands benefit?
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Clean Beauty: Are You Ready to Meet Expectations in This Fast-Growing Sector?

Clean beauty is not a new phenomenon, but it’s undeniably a trend that has been gathering steam and attracting more consumer interest in recent years.

More and more brands around the world are committing to this market, in regions ranging from Western Europe to the Middle East. It’s a sector that clearly offers a lot of potential for businesses to grow and nurture relationships with customers, but only if you can find the right approach to marketing your products and communicating their benefits.
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Are emotions and behaviour the key to customer understanding?

When it comes to creating customer profiles to understand what’s important to their target audience and what they want from brands, no longer do businesses rely purely on basic demographic data: age, location, marital status, income, and so on.

These dimensions can’t provide a sufficiently detailed picture of your audience and won’t help you truly appreciate what motivates and matters to them as consumers.
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The Chinese Challenge: Localising in China

With the second largest economy worldwide, China is most certainly a force to be reckoned with. Expected to overtake the US in years to come, it’s no wonder more and more companies want to expand to tap into this prospering market.

However, to grow your business in China, you need to understand the importance of localisation. To do this, you need at least a basic grasp of what the cultural and linguistic differences of such a vast country entail.
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White Day and Localised Ecommerce in Japan

We’ve all had time to get over Valentine’s day, but are you ready for White Day? Valentine’s Day as we know it looks a little different in Japan.With a focus on men, the burden of gift-giving falls exclusively on women.

Common gifts include chocolate and edible treats — these are commonly offered to romantic partners or potential love interests; however, it is common to offer gifts to co-workers and classmates, even family.